Pelatihan Manajemen Pemasaran Roti Ketawa Untuk Peningkatan Pendapatan UD Natan

Abstract

The obligations of each tertiary institution as explained in the Tridharma of Higher Education are education, research and community service. The National Education System states that Higher Education is obligated to provide education, research and community service based on Article 20 paragraph 2 of Law no. 20 of 2003. Then Article 47 paragraph 1 of Law Number 12 of 2012 concerning Higher Education that "community service is defined as the activities of the Academic Community in practicing and cultivating Science and Technology to promote general welfare and educate the nation's life". For this reason, this dedication comes in the form of the concern of a Lecturer at the University of Quality Berastagi. Business "Roti Ketawa" at UD. NATAN, Kabanjahe District, is a home industry that produces bread from flour as a raw material, which was initiated in 2015. The form of this business is still very simple, not yet organized according to ideal needs. Likewise, the packaging equipment is not standard. The marketing system is still simple, the market reach is still limited. In the service activity by the team of lecturers from the Management Study Program at the University of Quality Berastagi which was funded by the Institute for Research and Community Service at the University of Quality Berastagi, it aims to help develop partners in the UD roti ketawa business group. Natan Kabanjahe District to be more economically independent, improve thinking skills and innovation skills. Service activities carried out are assisting in handling top priority issues, namely marketing management issues. The results of this service activity have an impact on increasing partner empowerment, in this case an increase in marketing outreach, and ultimately an increase in turnover from the sale of roti ketawa products and can increase the workforce and reduce unemployment in the local community.